Yuty’s £500,000 Pre-Seed Fundraising

Marriott Harrison acted for beauty start-up Yuty on the deal.

Yuty, which launched in 2020, uses machine learning, deep learning and computer vision models trained on an extensive, crowdsourced dataset of diverse phototypes, and features including skin concerns and types to match customers to suitable beauty products. We understand that it is only the 10th business in the UK launched by a black female founder to gain VC backing; we hope to help significantly improve those numbers quickly.

The MH team was led by David Strong (Picture), who was assisted by Ed Belam and Kimberley Lam’s Descamps.

Involved fees earner: Ed Belam – Marriott Harrison; David Strong – Marriott Harrison;

Law Firms: Marriott Harrison;

Clients: Yuty;

Author: Federica Tiefenthaler