Yelp’s Acquisition of Turnstyle

Orrick has advised San Francisco-based Yelp Inc. in its acquisition of Wi-Fi marketing company Turnstyle Analytics. Based in Toronto, Canada, Turnstyle provides Wi-Fi as a digital marketing tool to retain and reward customers.

As part of Yelp, Turnstyle’s service offers businesses tools to harness their guest Wi-Fi as an easy way to keep in touch with customers who visit their locations in order to drive repeat visits and in-store sales.

The Orrick team advising on the acquisition was led by partners Mark Seneca (Picture) and Harold Yu and included assistance by Chris Trester, Kevin Kearney, Steve Malvey (Tax), Christine McCarthy (Compensation & Benefits) and Daniel Yost (Tech Transactions).

Involved fees earner: Mark Seneca – Orrick; Harold Yu – Orrick; Chris Trester – Orrick; Kevin Kearney – Orrick; Steven Malvey – Orrick; Christine McCarthy – Orrick; Daniel Yost – Orrick;

Law Firms: Orrick;

Clients: Yelp Inc.;

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Author: Ambrogio Visconti