Yellow Wood Partners’ Acquisition of WP-Paris Holdings


Fried Frank acted as counsel to Yellow Wood Partners, LLC in its acquisition of WP-Paris Holdings Corp.

Yellow Wood Partners, a Boston-based private equity firm focused on investing in consumer brands and companies, has signed a definitive agreement to acquire Paris Presents, Inc., a rapidly growing provider of branded cosmetic and bath accessories, from EagleTree Capital and its co-investors.

As part of the transaction, Paris Presents will be merged with Yellow Wood’s current portfolio company Freeman Beauty, a leading specialty beauty company with a portfolio of brands across the skin care, hair care, foot care and specialty bath and body categories. Founded in 1947, Paris Presents creates and distributes beauty products and personal care accessories to mass merchants, drug stores, specialty beauty stores, and online retailers. Its comprehensive portfolio includes brands that are eco-conscious, digitally savvy, provide strong beauty education and deliver superior performance to a loyal consumer following. Its #1 cosmetics accessories brands are Real Techniques©, maker of the #1 brand in cosmetic sponges; EcoTools©, cosmetics and bath accessories; Body Benefits by Body Image©, # 1 player in bath accessories as well as retailer brands. Headquartered in Gurnee, Illinois, Paris Presents’ portfolio of products can be found at major retailers throughout the U.S. and in over 60 additional markets globally.

The Fried Frank team was led by corporate partner Steven J. Steinman (Picture) and included corporate partners Emil Buchman, Mark H. Lucas, and Michael T. Gershberg; antitrust and competition partners Nathaniel L. Asker and Tobias Caspary; executive compensation & ERISA partner Jeffrey Ross; intellectual property and technology partner Amir R. Ghavi; litigation partner Joshua D. Roth; tax partner Eli Weiss; corporate special counsel Michael Schneider; environmental special counsel Donna Mussio; corporate associates Moshe A. Cohen, Hannah M. Luqmani, Arielle D. Matza, Jason D. Meyers, Adam S. Natan, Justin A. Schenck, Abbie R. Schepps, Brian Sullivan, and Roy Tannenbaum; antitrust and competition associates Julie Flandrin, Neda Moussavi, and George L. Wolfe; environmental associate Samuel K. Dykstra; executive compensation & ERISA associate Samantha Steinfeld Rozell; litigation associate Arthur Kutoroff; intellectual property and technology associate Alana Berrocal Rodriguez; and tax associate Tzvi Weisz.

Involved fees earner: Steven Steinman – Fried Frank Harris Shriver & Jacobson; Emil Buchman – Fried Frank Harris Shriver & Jacobson; Mark Lucas – Fried Frank Harris Shriver & Jacobson; Michael Gershberg – Fried Frank Harris Shriver & Jacobson; Michael Schneider – Fried Frank Harris Shriver & Jacobson; Moshe Cohen – Fried Frank Harris Shriver & Jacobson; Hannah Luqmani – Fried Frank Harris Shriver & Jacobson; Arielle Matza – Fried Frank Harris Shriver & Jacobson; Jason Meyers – Fried Frank Harris Shriver & Jacobson; Adam Natan – Fried Frank Harris Shriver & Jacobson; Justin Schenck – Fried Frank Harris Shriver & Jacobson; Abbie Schepps – Fried Frank Harris Shriver & Jacobson; Brian Sullivan – Fried Frank Harris Shriver & Jacobson; Roy Tannenbaum – Fried Frank Harris Shriver & Jacobson; Nathaniel Asker – Fried Frank Harris Shriver & Jacobson; Tobias Caspary – Fried Frank Harris Shriver & Jacobson; Julie Flandrin – Fried Frank Harris Shriver & Jacobson; Neda Moussavi – Fried Frank Harris Shriver & Jacobson; George Wolfe – Fried Frank Harris Shriver & Jacobson; Jeffrey Ross – Fried Frank Harris Shriver & Jacobson; Samantha Steinfeld Rozell – Fried Frank Harris Shriver & Jacobson; Amir Ghavi – Fried Frank Harris Shriver & Jacobson; Alana Berrocal Rodriguez – Fried Frank Harris Shriver & Jacobson; Joshua D. Roth – Fried Frank Harris Shriver & Jacobson; Arthur Kutoroff – Fried Frank Harris Shriver & Jacobson; Eli Weiss – Fried Frank Harris Shriver & Jacobson; Tzvi Weisz – Fried Frank Harris Shriver & Jacobson; Donna Mussio – Fried Frank Harris Shriver & Jacobson; Samuel Dykstra – Fried Frank Harris Shriver & Jacobson;

Law Firms: Fried Frank Harris Shriver & Jacobson;

Clients: Yellow Wood Partners, LLC;

Author: Ambrogio Visconti