Volcom Management’s Multi-National Operating Company in Partnership with Authentic Brands Group


Paul Hastings advised Liberated Brands, led by Volcom’s management team on the financing and acquisition of the operating assets of Volcom from Kering S.A. As a part of the same transaction, the firm also advised on the licensing of Volcom’s intellectual property from Authentic Brands Group.

Volcom’s management team holds the majority stake in Liberated Brands, and will continue to oversee global operations, as well as manage product development, athlete marketing and the retail and wholesale businesses of nearly 100 global stores and distribution in 60 countries. ABG, which will license the Volcom IP to Liberated Brands, plans to leverage Volcom’s retail and wholesale network for the international expansion of complementary owned and licensed entertainment, footwear and lifestyle brands.

Liberated Brands plans to build upon Volcom’s well-established men’s and board sports businesses and expand its women’s and kid’s categories in North America and internationally. The partnership is also set to launch key influencer partnerships and targeted digital marketing campaigns focused on engagement with Millennial and Gen Z audiences.

The cross-border Paul Hastings team included partner Barry Brooks (Picture), of counsel Jason Hill and associate Joseph Swanson on M&A; partners Holly Snow and Olivier Vermeulen and associate Tereza Courmont Vlkova on financing; Tax partner Douglas Schaaf; and of counsel Todd Schneider who advised on intellectual property aspects of the deal.

Involved fees earner: Barry Brooks – Paul Hastings; Tereza Courmont Vlkova – Paul Hastings; Jason Hill – Paul Hastings; Douglas Schaaf – Paul Hastings; Todd Schneider – Paul Hastings; Holly Snow – Paul Hastings; Joseph Swanson – Paul Hastings; Olivier Vermeulen – Paul Hastings;

Law Firms: Paul Hastings;

Clients: Liberated Brands;

Author: Ambrogio Visconti