Vista Equity Partners’ Investment in YouEarnedIt

Vinson & Elkins advised YouEarnedIt, Inc. on the deal

YouEarnedIt has received a strategic investment from Vista Equity Partners, in addition to investments from its previous investors, Ridge Ventures and Silverton Partners.

Vista is a leading, global investment firm focused exclusively on software, data, and technology-enabled companies. The investment in YouEarnedIt comes from Vista’s Endeavor Fund, focused on emerging, high growth companies with mission-critical enterprise software and data solutions seeking to expand their innovation and impact in the markets they serve. Vista provides these companies and their management teams with the capital, access and infrastructure to build an operational foundation for sustainable growth and long-term value.

Vista will partner with YouEarnedIt to further extend its product platform into the performance enablement market, grow capabilities across the organization, and continue to expand its reach through increased sales execution. With an industry-leading retention rate, YouEarnedIt works with over 400 global customers – from 100 employee companies to global Fortune 100 enterprises – to boost culture and bottom line results through its robust engagement platform that delivers recognition, rewards, incentives, feedback, and team insights. Since raising its Series A round in January 2017, the Austin-based company has more than doubled in size, overhauled its engagement platform with a stronger and cleaner user experience and delivered a more comprehensive feature suite in culture and engagement enablement.

YouEarnedIt, Inc. operates a software platform for the employee engagement. The company, led by Autumn Manning, James Mann and Michael Logan, was founded in 2011 and is based in Austin, Texas.

Vinson & Elkins advised YouEarnedIt, Inc. with a team including Wes Jones (Picture) and associates Luke Thomas and Jacy Selcoe. Also advising were partner David Peck and associate Allyson Seger; partner Shane Tucker and associate Amy Benford; partner Sean Becker; and partner Devika Kornbacher and associate Ben Cukerbaum.

Involved fees earner: Wesley Jones – Vinson & Elkins LLP; Jacy Maureen Selcoe – Vinson & Elkins LLP; Luke Thomas – Vinson & Elkins LLP; Benjamin Cukerbaum – Vinson & Elkins LLP; David Peck – Vinson & Elkins LLP; Allyson Seger – Vinson & Elkins LLP; Shane Tucker – Vinson & Elkins LLP; Amy Benford – Vinson & Elkins LLP; Sean Becker – Vinson & Elkins LLP; Devika Kornbacher – Vinson & Elkins LLP;

Law Firms: Vinson & Elkins LLP;

Clients: YouEarnedIt, Inc. ;


Author: Ambrogio Visconti