Vision Healthcare’s Acquisition of Vitamaze GmbH

Allen & Overy has advised Vision Healthcare on the deal.

Vision Healthcare, a Belgium-based consumer healthcare company with a large portfolio of self-care brands and over-the-counter products in several European countries, signed a share purchase agreement with the shareholder of Vitamaze GmbH for the acquisition of 100 percent of shares in Vitamaze GmbH (Vitamaze).
Vitamaze, established in 2015 and headquartered in Heidelberg, Germany, is a leading European vitamins, minerals & nutritional supplements (“VMS”) provider. The company is predominantly active through Amazon marketplaces and e-pharma channels.

Vision Healthcare’s overall VMS & digital marketing expertise combined with Vitamaze’s Amazon & e-pharma expertise will provide Vitamaze with the optimal conditions to launch its next growth wave while allowing the Vision Healthcare group to benefit from Vitamaze’s know-how. The acquisition is in line with Vision Healthcare’s ambitious strategy to further consolidate its leading health-tech platform for direct-to-consumer VMS and beauty and personal care products in Europe.

The Allen & Overy team which advised on all legal, including regulatory, aspects was led by partner Dr Alexander Veith (Picture), associate Linda Mayer (both Corporate/M&A/Life-Science, Munich), counsels Dr Roman Kasten (Corporate, Frankfurt) and Eda Zhuleku (Life-Science/Regulatory, Munich). In addition, the wider team included partners Dr Heike Weber (Tax, Frankfurt), Dr Jens Matthes (IP, Dusseldorf) and counsels Dr Sebastian Schulz (Employment and Benefits) and Peter Wehner (Pensions), as well as senior associates Stefanie Guenther (Life-Science/Public Law, Frankfurt), Catharina Glugla (Data Protection), Anna Kraeling (IP, both Dusseldorf) and associates Sven Bischoff (Tax) and Barbara Angene (Employment and Benefits, both Frankfurt).

Senior Associate Alvaro Sanchez-Bordona (Madrid) advised on Spanish law.

Involved fees earner: Barbara Angene – Allen & Overy; Sven Bischoff – Allen & Overy; Catharina Glugla – Allen & Overy; Stefanie Günther – Allen & Overy; Roman Kasten – Allen & Overy; Anna Kraeling – Allen & Overy; Jens Matthes – Allen & Overy; Linda Mayer – Allen & Overy; Alvaro Sanchez-Bordona – Allen & Overy; Sebastian Schulz – Allen & Overy; Alexander Veith – Allen & Overy; Heike Weber – Allen & Overy; Peter Wehner – Allen & Overy; Eda Zhuleku – Allen & Overy;

Law Firms: Allen & Overy;

Clients: Vision Healthcare;

Giulia Di Palma

Author: Giulia Di Palma