Viacom’s Acquisition of a Majority Stake in Brazil’s Porta dos Fundo

Lefosse and Lobo & de Rizzo have advised on the deal

Viacom International Media Networks (VIMN) announced Wednesday an agreement to buy a majority stake in Brazil-based, indie comedy content producer Porta dos Fundos, the owner of a global top 10 most-subscribed entertainment YouTube channel.

VIMN and Porta dos Fundos will collaborate on new productions for linear and non-linear platforms, the company announced. VIMN owns in the country several pay-TV channels, including Comedy Central Brazil. Abiding by local regulations, the company has to produce local content for their Brazilian channels.

Porta dos Fundos is a local comedy web phenomenon. The group’s five founding partners — Antonio Tabet, Fabio Porchat, Gregorio Duvivier, Ian Fernandes (aka Ian SBF) and Joao Vicente de Castro — uploaded their first series of sketches on Porta dos Fundos’ YouTube channel in 2012 and became an instant success. The channel now has over 13 million subcribers, according to VidStatsX, and is the most influential global YouTube channel, according to Zefr, a video technology company.

Lefosse has advised Viacom with a team including Christian Roschmann (Picture), Ricardo Bolan, Mirella Abe, Carlo Verona, Aloizio Lima, Ligia Padovani, Vinicius Nogueria, Elis Wendpap, Pedro Ardezzoni, Thaise Flores and Fabiana Ukei.

Lobo & de Rizzo Advogados has advised Porta dos Fundos with Daniella Tavares, Mariana Miranda Lima and Cassia Bacellar Nazareth.

Involved fees earner: Daniella Tavares – Lobo & de Rizzo; Cássia Bacellar de Nazareth – Lobo & de Rizzo; Mariana Miranda Lima – Lobo & de Rizzo; Christian Roschmann – Lefosse; Mirella Abe – Lefosse; Ligia Padovani – Lefosse; Pedro Ardezzoni – Lefosse; Thaise Flores – Lefosse; Fabiana Ukei – Lefosse; Ricardo Bolan – Lefosse; Vinicius Nogueira – Lefosse; Carlo Verona – Lefosse; Elis Wendpap – Lefosse; Aloizio Lima – Lefosse;

Law Firms: Lobo & de Rizzo; Lefosse;

Clients: Viacom; Porta dos Fundos;


Author: Ambrogio Visconti.