Valeo Foods Group’s Acquisition Of New World Foods Europe

Walker Morris advised Valeo Foods Group on the deal.

Valeo Foods Group acquired New World Foods Europe (NWFE), the leading producer of meat snacks in the UK from the Australian based serial FMCG entrepreneur Tony Quinn.

Valeo Foods is a fast-growing global ambient food business with significant operations in the UK, Ireland and Europe. With annual sales of over €1 billion, a five times increase in the past ten years, the Group employs more than 4,000 people across its operations, which includes 20 manufacturing facilities. Valeo Foods owns 82 food brands many of them category leaders including Rowse honey, Kettle crisps, Jacob’s biscuits, Matthew Walker puddings, Batchelors peas and beans, Kelkin Gluten free, Odlums flour and Roma pasta.

NWFE has grown impressively since 2018 when it acquired The Meatsnacks Group, co-founded by James Newitt and current Managing Director. Employing 120 people at its main operations in York and Forres, NWFE will become part of Valeo Foods’ Snacking Division, which includes Kettle Foods, Tangerine Confectionary and Big Bear and Its All Good.

Richard Naish (Picture), Head of the Food & Drink Team, led the Walker Morris Team with support from Adrian Moss, Charlotte Bontoft and Philippa de la Fuente.

Involved fees earner: Charlotte Bontoft – Walker Morris; Adrian Moss – Walker Morris; Richard Naish – Walker Morris;

Law Firms: Walker Morris;

Clients: Valeo Foods;

Author: Federica Tiefenthaler