Urban Airship’s Acquisition of Apptimize


Fenwick & West represented Airship in the transaction.

Customer engagement company Airship executed the acquisition of Apptimize for an undisclosed amount.

Airship enables businesses to send relevant messages at the time and place that customers will be most responsive — whether on SMS, push notification, email, mobile wallet or many other channels.

Apptimize is one of the most adopted solutions for testing and innovating user experiences across mobile apps and other digital channels.

Airship and Apptimize share expertise in many of the same high-growth industry verticals — retail, media, travel & hospitality, and financial services. Both companies were built to deliver the best experience to each individual consumer, whether anonymous or known, leveraging any available data.

This acquisition will enable Airship to unify digital engagement and experimentation, offering businesses a holistic approach to deeply understand and improve customer experiences.

The Fenwick transaction team included corporate partners Michael Brown (Picture) and Bomi Lee, associates Maureen Montgomery, Ivan Au and Christian Olano; executive compensation and employee benefits partner Gerald Audant and associate Corinne Nhaissi; and intellectual property and technology transactions partner Ralph Pais and associate Anna Mathai.

Involved fees earner: Ivan Au – Fenwick & West LLP; Gerald Audant – Fenwick & West LLP; Michael Brown – Fenwick & West LLP; Bomi Lee – Fenwick & West LLP; Anna Mathai – Fenwick & West LLP; Maureen Montgomery – Fenwick & West LLP; Corinne Nhaissi – Fenwick & West LLP; Christian Olano – Fenwick & West LLP; Ralph Pais – Fenwick & West LLP;

Law Firms: Fenwick & West LLP;

Clients: Urban Airship Inc.;

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Author: Ambrogio Visconti