Twin River Worldwide Holdings’ Acquisition Of Bally’s Brand


Jones Day advised Twin River Worldwide Holdings, Inc. on the deal.

Twin River Worldwide Holdings, Inc. (NYSE: TRWH) (the “Company”) announced that it has purchased the iconic Bally’s brand previously owned by Caesars Entertainment, Inc. This acquisition will allow Twin River to maintain the Bally’s name for the Atlantic City property that it has agreed to purchase from Caesars Entertainment pursuant to the previously announced purchase agreement and enables the Company to rebrand virtually all of its portfolio properties under the Bally’s name and logo. As part of the deal, Twin River has agreed to provide Caesars Entertainment a perpetual license to use the Bally’s brand at its existing Bally’s Las Vegas Hotel & Casino property.

Twin River Worldwide Holdings, Inc. owns and manages nine casinos, two in Rhode Island, two in Mississippi, one in Delaware, one in Missouri and three casinos as well as a horse racetrack that has 13 authorized OTB licenses in Colorado.

Caesars Entertainment, Inc. owns and operates as a chain of resorts. The Company offers casino, poker, roulette, and other gaming facilities, as well as provides food and beverages services. Caesars Entertainment serves customers in the United States.

The Jones Day team was led by Robert Profusek (Picture).

Involved fees earner: Robert Profusek – Jones Day;

Law Firms: Jones Day;

Clients: Twin River Worldwide Holdings;

Author: Ambrogio Visconti