Trivago N.V.’s Acquisition of Weekengo GmbH

Heuking Kühn Lüer Wojtek advised weekengo GmbH and its shareholders (founders and investors) on the deal.

Trivago N.V. acquired weekengo GmbH and, a startup focused on finding travelers inspirational weekend getaway packages. The company is based in Dusseldorf, Germany.

The acquisition supports trivago and’s shared mission to bring travelers inspirational content, helping turn travel intent into exciting getaways. The combination will allow trivago to apply its marketing and product expertise to the brand while leveraging synergies with trivago’s existing products.

trivago is a leading global accommodation search platform focused on reshaping the way travelers search for and compare hotels and alternative accommodations. Incorporated in 2005 in Düsseldorf, Germany, the platform allows travelers to make informed decisions by providing them access to a deep supply of accommodation information and options from hundreds of websites. trivago enables its advertisers to grow their businesses by providing access to a broad audience of travelers via its websites and apps. As of September 30, 2020, trivago has established 54 localized platforms connected to over 5.0 million hotels and alternative accommodations, in over 190 countries.

Founded by Tobias Boese, Ralf Usbeck and Tom Hülser in 2016, weekengo has developed a package travel platform that operates under the brand and is exclusively focused on weekend getaways. Operating in Europe and the US with approximately 20 employees, the platform offers flight-hotel and rail-hotel packages as well as hotel deals through its apps and websites based on more than 20 million direct flights and 30,000 hotels in over 400 destinations. The app is available in Germany, Austria, Switzerland, the Netherlands, the UK, and the USA, and has been downloaded more than 1,000,000 times.

The Heuking team was led by Dr. Jörg aus der Fünten (Picture) and include Dr. Jörg aus der Fünten, Lena Pfeufer, Dominik Eickemeier, Svea Kunz, Dr. Marc P. Scheunemann and Klaus Weinand-Härer.

Involved fees earner: Jörg aus der Fünten – Heuking Kühn Lüer Wojtek; Dominik Eickemeier – Heuking Kühn Lüer Wojtek; Svea Kunz – Heuking Kühn Lüer Wojtek; Lena Pfeufer – Heuking Kühn Lüer Wojtek; Marc Scheunemann – Heuking Kühn Lüer Wojtek; Klaus Weinand-Härer – Heuking Kühn Lüer Wojtek;

Law Firms: Heuking Kühn Lüer Wojtek;

Clients: weekengo GmbH;