Trilantic North America’s Investment in WebFX

Winston & Strawn represented WebFX in the transaction, while Kirkland & Ellis represented Trilantic North America.

WebFX, a full-service digital marketing agency, announced its capital investment from Trilantic North America, a growth-focused middle market private equity firm focused on control and significant minority investments in North America.

The capital partnership between WebFX and Trilantic North America’s Fund VI will assist future growth for the Pennsylvania-based company, supporting expansion in talent, new services, geographic offices, technology, data analytics, and AI. WebFX plans to create 300 additional jobs over the next 5 years.

WebFX was founded in 1995 and has generated over $2.4 billion in revenue for clients over the last 5 years through services including SEO, PPC management, Amazon marketing, social media, martech integrations, website design, and more.

Trilantic North America’s primary investment focus is in the business services, consumer, and energy sectors. Trilantic North America has managed six private equity fund families with aggregate capital commitments of $9.7 billion.

The Winston & Strawn team included Richard L. Falek, Robert B. Heller (Picture), Jennifer C. Kurtis, Scott E. Landau, Lilli Scalettar, Bradley C. Vaiana, Ryan Walden, Caitlin M. Baranowski, S. Scott Englert, Jr., and Benjamin M. Popeck.

Involved fees earner: Caitlin Baranowski – Winston & Strawn; Scott Englert – Winston & Strawn; Richard Falek – Winston & Strawn; Robert Heller – Winston & Strawn; Jennifer Kurtis – Winston & Strawn; Scott Landau – Winston & Strawn; Benjamin Popeck – Winston & Strawn; Lilli Scalettar – Winston & Strawn; Bradley Vaiana – Winston & Strawn; Ryan Walden – Winston & Strawn;

Law Firms: Winston & Strawn;

Clients: WebFX;