Tnuva’s Cancellation of a Fine

Yigal Arnon & Co. represented Tnuva on the legal matter.

Tnuva obtained a cancelation of a fine imposed on the company on the grounds of misleading the consumer regarding chicken products manufactured by Kornish Chen and only marketed by Tnuva.

The Authority claimed that the slogan “Tnuva does everything to ensure product quality” is misleading, because Tnuva is not the manufacturer of these products, while Kornish Chen is, and therefore imposed a fine on Tnuva. The Rishon Lezion Magistrate’s Court accepted the appeal filed by Tnuva and cancelled the fine.

The court ruled that in the given circumstances, the slogan is not misleading, and also that there were various flaws in the imposition of the fine. The cancelled fine was the largest sanction ever imposed by the Consumer Protection Authority.

The Yigal Arnon & Co. team was led by Adv. Ruth Loven (Picture) and assisted by intern Dean Kafri.

Involved fees earner: Ruth Loven – Yigal Arnon & Co;

Law Firms: Yigal Arnon & Co;

Clients: Tnuva Central Cooperative for the Marketing of Agricultural Produce in Israel Ltd.;