Lewis Silkin LLP has advised global telecommunications and internet service provider Three on a new partnership with Chelsea Football Club.
As part of the deal, Three, a long-standing client of Lewis Silkin, will become the primary shirt sponsor of Chelsea FC’s men’s, women’s and youth teams. The agreement will also break new ground from a technological standpoint and see Stamford Bridge, Chelsea FC’s stadium, become 5G-enabled during the first year of the partnership. In addition to securing these exclusive rights, the deal will provide Three with a variety of additional rights, including access to players as well as opportunities to leverage Three’s market leading 5G assets.
The commercial agreement will run as a three-year deal from the start of the 2020/21 season. Chelsea FC’s current shirt sponsor, Yokohama Tyres, will continue as official tyre partner after the conclusion of the 2019/20 season.
Alex Kelham (Picture), partner and joint-head of the Sports Business Group at Lewis Silkin, led the firm’s advisory work for Three on the agreement.
Involved fees earner: Alex Kelham – Lewis Silkin;
Law Firms: Lewis Silkin;
Clients: Three UK;