The Salocin Group and NVM Private Equity’s £14.8 Million Acquisition of Edit

Browne Jacobson advised the management team of Edit Agency and Nick Dixon on the deal. Gowling WLG advised NVM Private Equity.

The transaction was backed by private equity firm, NVM Private Equity (NVM) who invested £14.8m into the business.

Edit, which was formerly part of Kin + Carta, provides marketing data solutions, customer acquisition and retention campaigns for some of the world’s leading brands including Jaguar, Land Rover, Shell, Tesco Bank and The British Heart Foundation. The company is made up of over 120 data scientists, engineers and technology experts who advise a host of blue-chip businesses that cut across automotive, retail, financial services and not for profit sectors.

The Salocin Group is a data powered marketing services group led by marketing and customer communications specialist and entrepreneur Nick Dixon. Nick will become Executive Chairman and CEO of The Salocin Group.

The deal is the first in a planned series of acquisitions by The Salocin Group to facilitate the building of a data powered marketing services group, focused on marketing technology, CRM, analytics, content development, and media optimisation.

The Browne Jacobson team was led by senior associate, Ryan Brown and corporate partner Peter Allen (Picture), with support from associate, Bethany Pickup. Partner Ian Deakin advised on the employment aspects of the transaction.

Gowling WLG’s team advising on the deal was led by corporate M&A / private equity partner Ian Piggin, supported by principal associate Siân Dewing. Commercial partner Jocelyn Paulley and her team also provided advice in respect of key commercial agreements for ongoing collaboration between Edit and the Kin + Carta group.

Involved fees earner: Peter Allen – Browne Jacobson; Ryan Brown – Browne Jacobson; Ian Deakin – Browne Jacobson; Bethany Pickup – Browne Jacobson; Sian Dewing – Gowling WLG; Jocelyn Paulley – Gowling WLG; Ian Piggin – Gowling WLG;

Law Firms: Browne Jacobson; Gowling WLG;

Clients: Edit Agency; NVM Private Equity;

Giulia Di Palma

Author: Giulia Di Palma