TA Associates’ Acquisition of Auction Technology Group And Proxibid

Travers Smith LLP and Choate, Hall & Stewart LLP has advised TA Associates on its acquisition of Auction Technology Group, from ECI Partners and Proxibid, from Primus Capital.

The companies will be brought under the ATG umbrella with headquarters in London, but retain substantial operations in Omaha, Nebraska where Proxibid is headquartered. As part of the transaction, ECI reinvested in the combined entity and now holds a minority stake.

TA Associates, founded in 1968, is one of the early modern-era private equity firms in the United States.

The Travers Smith team was led by Co-Head of Corporate and Private Equity & Financial Sponsors Head and Partner, Paul Dolman (Picture) and Private Equity & Financial Sponsors Partner, Ian Shawyer. Paul and Ian were assisted by Senior Associates Jessica Kolhorn and Katie McGarry and Associate Hattie Langworth. Finance advice was provided by Finance Partner Donald Lowe, assisted by Senior Associate Will Sheridan and Associate Michael Leadbeater.

Brian Lenihan (Partner) and Rebecca Wilsker of Choate, Hall & Stewart LLP provided US law advice to TA. The team also included Sean M. Small (Senior Associate), Alexandra C. Fischbein (Associate), Alex Bossone (Associate), Susan Yoon Parker (Partner), John Marshall Chambers (Senior Associate), and Wells W. Miller (Principal).

Involved fees earner: Alex Bossone – Choate; Alexandra Fischbein – Choate; Brian Lenihan – Choate; John Marshall Chambers – Choate; Wells Miller – Choate; Sean Small – Choate; Rebecca Wilsker – Choate; Susan Yoon Parker – Choate; Paul Dolman – Travers Smith; Jessica Kolhorn – Travers Smith; Hattie Langworth – Travers Smith; Michael Leadbeater – Travers Smith; Donald Lowe – Travers Smith; Katie McGarry – Travers Smith; Ian Shawyer – Travers Smith; Will Sheridan – Travers Smith;

Law Firms: Choate; Travers Smith;

Clients: TA Associates;

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