Swedencare’s $4.75 Million Acquisition of Fulfillment Advantage Ventures, Inc.

Lindahl advised Swedencare on the deal.

Swedencare has acquired Fulfillment Advantage Ventures, Inc. (FAV), a business-to-consumer (B2C) logistics company focused on home delivery and fulfillment services for the pet industry. The purchase price amounts to 4.75 million USD (approximately SEK 41.1 million) and consists of a cash amount of 2.85 million USD (approximately SEK 24.7 million) and an issue in kind of 111 553 shares in Swedencare, representing 1.9 million USD (approximately SEK 16.5 million) to the selling management.

Through this strategic acquisition, Swedencare will receive an added level of direct-to-consumer e-commerce expertise for its own customers and brands as well as a strong footprint of fulfillment solutions, with faster shipments and reduced costs. 

FAV, with its head quarter in Tampa, Florida, is a business-to-consumer (B2C) logistics corporation focused on home delivery and fulfillment services for the pet industry. The corporation has a high level of direct-to-consumer e-commerce expertise for its own customers and brands, and has built up a strong drop-shipment program with the leading online players including Amazon, Chewy and Target.

Swedencare develops, produces, markets and sells premium products in the global and fast-growing market for animal health products for cats, dogs and horses. Swedencare’s product groups are represented on approximately fifty markets around the world and are sold through subsidiaries in the Nordics, United States, France, Spain, Greece, Great Britain and Ireland, and through an external distribution network. Swedencare’s shares are listed on Nasdaq First North Growth Market. Through the acquisition of FAV, Swedencare gains a strong position in the delivery, logistics and e-commerce expertise for the animal health market in the U.S.

The Lindahl’s team consisted of Johan Herrström (Picture), Annika Brandt, Christian Sundén, Erika Stark and Axel Siesjö. Lindahl worked on the acquisition together with Wiggin and Dana in New York, a member of the same global network as Lindahl, TerraLex.

Involved fees earner: Annika Brandt – Lindahl; Johan Herrström – Lindahl; Erika Stark – Lindahl; Christian Sundén – Lindahl;

Law Firms: Lindahl;

Clients: Swedencare AB ;

Federica Tiefenthaler

Author: Federica Tiefenthaler