Storskogen’s Acquisition of a Majority Stake in PerfectHair AG

Bär & Karrer acted as legal advisor to the sellers in this transaction.

The co-founders and further shareholders of, a Swiss e-commerce platform for professional haircare and beauty products, have sold a majority stake in to the Swedish private equity firm Storskogen., the largest Swiss online shop for professional hair and beauty products, offers the most attractive prices on over 18,000 branded products for hair and beauty from over 250 manufacturers, convenient, simple and secure ordering as well as free, professional advice.

Storskogen is a privately owned company founded in 2012, with a mission to acquire and operate well-managed and profitable companies with leading positions in their respective markets. Storskogen is divided into three business areas, consisting of 57 business units with over 3,200 employees, more than two-thirds of which are located outside metropolitan regions.

The Bär & Karrer team included Christoph Neeracher (Picture), Philippe Seiler, Isabelle Stalder, Lukas Bründler and Patrick Zumsteg, Susanne Schreiber, Kerim Tbaishat, Laura Widmer and Laura Rubeli.

Involved fees earner: Lukas Bründler – Bär & Karrer; Christoph Neeracher – Bär & Karrer; Laura Rubeli – Bär & Karrer; Susanne Schreiber – Bär & Karrer; Philippe Seiler – Bär & Karrer; Isabelle Stalder – Bär & Karrer; Kerim Tbaishat – Bär & Karrer; Laura Widmer – Bär & Karrer; Patrick Zumsteg – Bär & Karrer;

Law Firms: Bär & Karrer;

Clients: PerfectHair AG;

Federica Tiefenthaler

Author: Federica Tiefenthaler