Starbucks’ agreement with licensing partner Alsea to expand operations to Uruguay in early 2018

FERRERE advised Starbucks on the transaction

Starbucks Coffee Company (NASDAQ: SBUX) today announced a new licensing agreement with its long-time strategic partner Alsea, a leading restaurant operator in Latin America and Spain. The agreement grants Alsea the exclusive rights to develop and operate Starbucks® stores in Uruguay, with the first store set to open in early 2018 in Montevideo. Starbucks and Alsea have worked together since 2002, now serving millions of customers in Mexico, Argentina, Chile, and Colombia in 841 Starbucks® stores and employing more than 10,500 Starbucks partners (employees). Uruguay will become the fifth market in this partnership, and Starbucks 18th market in the Latin America and Caribbean region.

Alsea, a leading restaurant operator of global brands in the quick service, coffee shop, casual and family dining segments, has a diversified portfolio including Starbucks, Domino’s Pizza, Burger King, Chili’s, California Pizza Kitchen, P.F. Chang’s, Italianni’s, The Cheesecake Factory, Vips, El Portón, Archie’s, Foster’s Hollywood, LAVACA and Cañas y Tapas. The company operates more than 3,200 stores and has more than 67,000 employees in Mexico, Argentina, Chile, Colombia, Brazil and Spain. The new agreement with Starbucks also represents Alsea’s first foray into Uruguay, representing a critical business opportunity in a new South American market.

Ferrere advised Starbucks with Martín Cerruti (Picture) and Alejandra García.

Involved fees earner: Martín Cerruti – Ferrere Attorneys; Alejandra García – Ferrere Attorneys;

Law Firms: Ferrere Attorneys;

Clients: Starbucks;


Author: Ambrogio Visconti.