Spredfast’s Merger with Lithium Technologies

Vinson & Elkins advised Spredfast, Inc. on the deal

Lithium Technologies, LLC and Spredfast, Inc., two leaders in digital customer engagement, signed an agreement to merge. The combination of Lithium and Spredfast creates the industry’s most comprehensive customer engagement platform, transforming how companies connect with customers to earn trust, drive brand loyalty and grow their businesses.

With a combined customer base of more than 2,000 brands spanning 100 countries, Lithium and Spredfast together manage over 500 million consumer touch points every day across social media, messaging, and owned digital channels. Lithium’s expertise in customer care combined with Spredfast’s leadership in social marketing creates the industry’s most unique and complete platform. Together, the combined platform will enable businesses to engage with their customers in the customer’s preferred channels across the entire customer journey, giving brands the ability to generate and retain more profitable revenue.

The V&E corporate team was led by partner Wes Jones (Picture) with assistance from associates Michael Gibson, Luke Thomas and Alex Turner. Also advising were partner Todd Way, senior associate Julia Pashin and associate Megan James; partner Shane Tucker and senior associate Heather Johnson; partner Sean Becker and associate Alex Bluebond; partner Devika Kornbacher and associate Sean Hill; partners Hill Wellford and Billy Vigdor and associate Thomas Bohnett; senior associate Elizabeth Krabill McIntyre; and partner Ramey Layne.

Involved fees earner: Wesley Jones – Vinson & Elkins LLP; Michael Gibson – Vinson & Elkins LLP; Luke Thomas – Vinson & Elkins LLP; Ramey Layne – Vinson & Elkins LLP; Alex Turner – Vinson & Elkins LLP; Todd Way – Vinson & Elkins LLP; Megan James – Vinson & Elkins LLP; Julia Pashin – Vinson & Elkins LLP; Heather Reynolds Johnson – Vinson & Elkins LLP; Sean Becker – Vinson & Elkins LLP; Shane Tucker – Vinson & Elkins LLP; Alex Bluebond – Vinson & Elkins LLP; Devika Kornbacher – Vinson & Elkins LLP; Sean Hill – Vinson & Elkins LLP; Hill Wellford – Vinson & Elkins LLP; William Vigdor – Vinson & Elkins LLP; Thomas Bohnett – Vinson & Elkins LLP; Elizabeth Krabill McIntyre – Vinson & Elkins LLP;

Law Firms: Vinson & Elkins LLP;

Clients: Spredfast, Inc.;

Author: Ambrogio Visconti