SocialCode’s acquisition of MentAd


Yigal Arnon & Co. has advised MentAd on the deal

Peter Sugarman (Picture), Avi Anouchi and the intern Ahuva Goldstand represented MentAd in the acquisition of its business by SocialCode, the US media and analytics company.

MentAd developed a predictive marketing technology platform to deliver additional scale and performance to social, mobile and video advertising for leading brands

Involved fees earner: Peter Sugarman – Yigal Arnon & Co; Avi Anouchi – Yigal Arnon & Co;

Law Firms: Yigal Arnon & Co;

Clients: MentAd;

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Author: Michael Patrini.