Sitecore’s Acquisition Of Boxever

Clifford Chance has advised Sitecore on the deal. Irish firm Matheson provided Irish law advice.

Sitecore acquired Boxever, a Dublin headquartered SaaS-based Customer Data Platform (CDP) providing innovative digital content to leading airlines, telecommunications businesses and financial institutions. This acquisition follows Sitecore, which is backed by global private equity firm EQT, unveiling a $1.2 billion investment plan to fund proactive growth plans and product innovation.

Sitecore is the global leader in digital experience management software, delivering a platform that empowers the world’s leading brands (including American Express, ASOS, Kimberly-Clark, L’Oréal, and Volvo Cars) to build lifelong relationships with their customers. A highly decorated industry leader, Sitecore brings together content, commerce, and data into one connected platform that delivers millions of digital experiences every day. Boxever’s CDP enables the personalisation of a customer’s digital experience, by capturing, unifying and activating customer data to deliver a personal experience to customers of brands such as Emirates, Ryanair, Vodafone and Allied Irish Banks (AIB).

The Firm’s multidisciplinary and cross-border team advising Sitecore/EQT was led by London M&A partner Jennifer Mbaluto (Picture), supported by Neil Barlow, Christine Kim and Jake Makar in New York and Victoria Ho, Hannah Collins, and Benjamin Marshall in London, with specialist advice led by partners Stephen Reese (IP), Nelson Jung (antitrust), Chinwe Odimba-Chapman (employment), Sonia Gilbert (incentives), Richard Kalaher (tax) and Clare Hoxey (pensions). The wider Clifford Chance team included: Karim Vellani, Will Hanway, Laura Hartley and Eliot Cohen (TMT trainees), Arnav Joshi and Nicole Kidney (data protection), Sean Wood (IP), Stavroula Vryna and James Neill (antitrust), Olukayode Sonuga and Rebecca Rubin (employment), Jennifer Harris (incentives), Lina Le Roux (tax) and Matthew Preston (pensions). 

The Matheson team was led by Corporate M&A partners Sandie Lord and George Brady, senior associate James O’Higgins and corporate solicitor Criona Gannon.  

 

Involved fees earner: Neil Barlow – Clifford Chance; Hannah Collins – Clifford Chance; Sonia Gilbert – Clifford Chance; Jennifer Harris – Clifford Chance; Victoria Ho – Clifford Chance; Clare Hoxey – Clifford Chance; Arnav Joshi – Clifford Chance; Nelson Jung – Clifford Chance; Richard Kalaher – Clifford Chance; Nicole Kidney – Clifford Chance; Christine Kim – Clifford Chance; Lina Le Roux – Clifford Chance; Jake Makar – Clifford Chance; Benjamin Marshall – Clifford Chance; Jennifer Mbaluto – Clifford Chance; James Neill – Clifford Chance; Chinwe Odimba-Chapman – Clifford Chance; Matthew Preston – Clifford Chance; Stephen Reese – Clifford Chance; Rebecca Rubin – Clifford Chance; Olukayode Sonuga – Clifford Chance; Stavroula Vryna – Clifford Chance; Sean Wood – Clifford Chance; George Brady – Matheson; Criona Gannon – Matheson; Sandie Lord – Matheson; James O’Higgins – Matheson;

Law Firms: Clifford Chance; Matheson;

Clients: Sitecore;

Author: Federica Tiefenthaler