Sinch AB’s $1.3 Billion Acquisition of MessageMedia

Wilson Sonsini Goodrich & Rosati advised MessageMedia on the deal. Gernandt & Danielsson and K&L Gates advised Sinch.

Stockholm, Sweden-based Sinch AB, a global leader in cloud communications for mobile customer engagement, announced that it has entered into a definitive agreement to acquire Australia-based MessageMedia, a leader in mobile messaging solutions for small and medium-sized businesses in the United States, Australia, New Zealand, and Europe. Sinch will pay a total enterprise value of US$1.3 billion, with a total cash consideration of US$1.1 billion and 1,128,487 new shares in Sinch.

MessageMedia offers a web-based software-as-a-service (SaaS) suite that makes it easy to leverage two-way messaging without any need for coding or familiarity with APIs. It operates a highly automated and scalable tech platform that is purposefully tailored to meet the specific needs of small and medium-sized businesses. With a go-to-market motion built around digital customer acquisition and online self-service, the company serves over 60,000 customers and handles more than five billion mobile messages per year.

The Wilson Sonsini team advising MessageMedia on the transaction included: Doug Schnell (Picture), roderick Henry, Chris Williams, Rebecca Stuart, Joshua Gruenspecht, Jonathan Davey, Sriram Krishnamurthy, Matthew Norgard, Jason Chan, Tonia Klausner, Alyssa Worsham and Christine Au-Yeung.

Gernandt & Danielsson’s team has consisted of Partner Carl Westerberg and Senior Associate Oscar Anderson.

The K&L Gates team was led by Sinch corporate relationship partner Thilo Winkeler (Berlin) and corporate partner Nick Ramage (Sydney), who was supported by the Sydney-based team of corporate partner Dan Atkin, special counsel Roddy Johnson, senior associate Julia Kingston, and lawyer Leon Fung.

Involved fees earner: Oscar Anderson – Gernandt & Danielsson Advokatbyrå KB; Carl Westerberg – Gernandt & Danielsson Advokatbyrå KB; Daniel Atkin – K&L Gates; Leon Fung – K&L Gates; Roddy Johnson – K&L Gates; Julia Kingston – K&L Gates; Nicholas Ramage – K&L Gates; Thilo Winkeler – K&L Gates; Christine Au-Yeung – Wilson Sonsini Goodrich & Rosati; Jason Chan – Wilson Sonsini Goodrich & Rosati; Jonathan Davey – Wilson Sonsini Goodrich & Rosati; Joshua Gruenspecht – Wilson Sonsini Goodrich & Rosati; Broderick Henry – Wilson Sonsini Goodrich & Rosati; Tonia Klausner – Wilson Sonsini Goodrich & Rosati; Sriram Krishnamurthy – Wilson Sonsini Goodrich & Rosati; Matthew Norgard – Wilson Sonsini Goodrich & Rosati; Douglas Schnell – Wilson Sonsini Goodrich & Rosati; Rebecca Stuart – Wilson Sonsini Goodrich & Rosati; Christopher Williams – Wilson Sonsini Goodrich & Rosati; Alyssa Worsham – Wilson Sonsini Goodrich & Rosati;

Law Firms: Gernandt & Danielsson Advokatbyrå KB; K&L Gates; Wilson Sonsini Goodrich & Rosati;

Clients: MessageMedia; Sinch AB ;

Author: Martina Bellini