Sideshow Group’s Acquisition Of TRGT Digital

Lewis Silkin has advised Sideshow Group on the deal.

Sideshow Group, the award-winning independent digital agency, acquired TRGT Digital. 

Sideshow Group aims to become a global leader in evidence-driven digital communications. In February, Lewis Silkin supported this ambition by assisting Sideshow with the investment by Waterland. This investment was intended to accelerate Sideshow’s growth in delivering meaningful and measurable impact to its clients, and by helping retain and attract the best people in the industry.

The TRGT acquisition is the first transaction following the Waterland investment and evidences the speed with which this partnership intends to deliver. TRGT is one of the UK and Europe’s fastest growing and most successful performance marketing agencies with a global remote workforce and a significant presence in the UK, Spain and India.

Sideshow Group offers clients a highly-connected family of specialist agencies including Vertical Leap, Thinking Juice, Bunnyfoot, Conversion and now TRGT, that together provide modern digital services ranging from experience design to conversion rate optimisation which ultimately drives traffic and revenue growth for brands. Sideshow’s evidence-driven proposition enables clients to make informed and data-driven decisions that supercharge their digital transformation and marketing. Customer-centricity is the cornerstone of the Group’s approach.

With this acquisition, Sideshow will employ over 300 employees across six offices. The Group has enjoyed tremendous revenue, client and headcount growth since it was founded in 2010, driven by organic growth as well as a proven acquisition strategy. Lewis Silkin are delighted to have worked alongside the Sideshow team on three transactions to date.

The Lewis Silkin team was led by corporate partner, Jo Evans (Picture), with support from tax partner, Matthew Rowbotham, corporate senior associate, Francesca Ainsworth and corporate associate, Joe Lythgoe. The legal due diligence team also included Stacy Treharne (corporate), Alex Meloy (commercial) and Tom McEvoy (employment).

Involved fees earner: Francesca Ainsworth – Lewis Silkin; Jo Evans – Lewis Silkin; Joe Lythgoe – Lewis Silkin; Tom McEvoy – Lewis Silkin; Alex Meloy – Lewis Silkin; Matthew Rowbotham – Lewis Silkin;

Law Firms: Lewis Silkin;

Clients: Sideshow;

Author: Federica Tiefenthaler