Serviceplan Group’s Acquisition of Grupo ABC 30% Stake in Pereira & O’Dell


Ernst & Linder, Paul Hastings and Frankfurt Kurnit Klein & Selz advised on the transaction

Serviceplan Group and bi-coastal creative agency Pereira O’Dell signed a partnership that will strengthen Serviceplan Group’s US presence and expand Pereira O’Dell’s global reach.

With Serviceplan Group’s worldwide network spanning 35 countries and Pereira O’Dell’s US operations rooted in New York and San Francisco, the new alliance strengthens the international reach of both agencies. This partnership will supercharge creative capabilities for Serviceplan and facilitate the global integration of key clients across the network, while giving Pereira O’Dell an international offering for clients in the US.

Founded in 2008 by Andrew O’Dell and PJ Pereira, Pereira O’Dell, is a full-service bi-coastal creative agency with offices in San Francisco and New York. Clients include Adobe, Fifth Third Bank, Rakuten, MINI, Stella Artois, Corona, Intel, The Cheesecake Factory, and several brands under the General Mills umbrella.

The Serviceplan Group is Europe’s largest independent, partner-managed agency group. Founded 50 years ago as an advertising agency, Serviceplan quickly developed the concept of the “House of Communication” – the fully integrated agency model that combines all modern communication disciplines under one roof, whether brand strategists, creative, media, digital or technology experts, market researchers, PR consultants or sales professionals.

Ernst & Linder advised Serviceplan Group with a team led by Marcus Ernst (Picture) and Hervé Linder.

Paul Hastings advised Grupo ABC with Christopher Austin, Jonathan Kellner, Andrea Campos, Asociados Filipe Lima and Thomas Ayres.

Frankfurt Kurnit Klein & Selz advised Pereira & O’Dell with Mara P. Canner.

Involved fees earner: Marcus Ernst – Ernst & Linder; Hervé Linder – Ernst & Linder; Mara Canner – Frankfurt Kurnit Klein & Selz; Christopher Austin – Paul Hastings; Thomas Ayres – Paul Hastings; Andrea Campos – Paul Hastings; Jonathan Kellner – Paul Hastings; Filipe Lima – Paul Hastings;

Law Firms: Ernst & Linder; Frankfurt Kurnit Klein & Selz; Paul Hastings;

Clients: Grupo ABC Ltda; Pereira & O’Dell LLC; Serviceplan Group SE & Co KG;

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Author: Ambrogio Visconti