Samara Capital $29 Million Majority Investment in skin-care brand Nature’s Essence

Khaitan & Co advised Samara Capital in relation to its investment in Nature’s Essence Private Limited

Samara Capital executed a Majority Investment in Nature’s Essence Pvt. Ltd, which sells skincare and haircare products.

Samara Capital will put in $29 million into the Delhi-based company for a significant majority stake, it said in a statement.

Nature’s Essence will use the capital for marketing and distribution and to consolidate its group entities, the statement added.

The firm’s product portfolio includes face care products such as facial kits, bleaches, face-packs, face washes and body care products such as creams, lotions and gels.

The company’s products are sold in over 2 lakh retail outlets and 40,000 salons through a pan-India distribution network. The company claims that along with its group entities, which are in the process of being consolidated, generate sales of Rs 150 crore and is growing at 15% per annum.

Audit and consulting firm Deloitte Touche Tohmatsu India and boutique investment bank Lymonds Mirus represented NEPL and Samara, respectively, for this transaction.

Khaitan & Co advised Samara Capital on the transaction with a team including Mayank Singh (Picture), Nidhi Killawala, Bhavna Pattanaik, Kairavi Shah (M&A), Shailendra Bhandare, Sourav Dan, Vidhi Kotak (IP&IT) and Ritu Shaktawat (Tax).

Involved fees earner: Shailendra Bhandare – Khaitan & Co.; Nidhi Killawala – Khaitan & Co.; Ritu Shaktawat – Khaitan & Co.; Mayank Singh – Khaitan & Co.;

Law Firms: Khaitan & Co.;

Clients: Samara Capital;


Author: Michael Patrini