Russmedia’s Acquisition of Shpock From Adevinta

Herbst Kinsky advised Russmedia Equity Partners on the deal.

Russmedia Equity Partners acquired the online marketplace Shpock from the Norwegian online classifieds specialist Adevinta. The seller was Adevinta, a listed group from Norway and one of the largest international operators of classified ad portals.

In addition to its current market presence in Austria and Germany Russmedia Equity Partners as a new owner wants to make Shpock the leading mobile-first classifieds provider in the UK. The deal is already approved by the UK Competition Authority (CMA).

Russmedia Equity Partners, headquartered in Schaan (Liechtenstein), is an investor and operator of online marketplaces, aggregators and SaaS solutions with over 20 years of experience in successfully investing in and operating digital businesses. Russmedia currently operates a portfolio of 19 digital platform companies in 6 countries across Europe.

Shpock is a generalist (app-first) mobile online classifieds site that was acquired by Schibsted in 2015. The mobile online classifieds site is turning its focus from location-based discovery to a transactional classifieds site, with categories ranging from electronics, fashion and furniture to specialised verticals such as motor and real estate.

Herbst Kinsky team was led by Florian Steinhart (Picture – M&A/Venture Capital). Other members of the transaction team were Carl Walderdorff (M&A/Venture Capital), Magdalena Wagner (M&A/Venture Capital), Christoph Ludvik (Employment Law) and Beatrice Blümel (IP).

Involved fees earner: Beatrice Blumel – Herbst Kinsky; Christoph Ludvik – Herbst Kinsky; Florian Steinhart – Herbst Kinsky; Magdalena Wagner – Herbst Kinsky; Carl Walderdorff – Herbst Kinsky;

Law Firms: Herbst Kinsky;

Clients: Russmedia Equity Partners;

Author: Federica Tiefenthaler