Roku’s Strategic Alliance With Nielsen

Hughes Hubbard advised Roku, Inc. on the deal.

Roku, Inc. (NASDAQ: ROKU) and Nielsen (NYSE: NLSN)  closed a strategic alliance between the two companies that will help shape the future of media measurement and TV advertising in a streaming-first market. 

Roku’s acquisition of Nielsen’s AVA business includes automatic content recognition (ACR) and dynamic ad insertion (DAI) technologies, used for delivering targeted advertising solutions, as well as an extensive portfolio of foundational ACR and DAI patents.

The companies also entered into a strategic partnership to integrate Nielsen ad and content measurement products into the Roku platform. Terms of the deal, which is expected to close in the second quarter of 2021, were not disclosed.

Headquartered in San Jose, Calif., Roku launched in 2008 as a pioneer of streaming to TV. It is now America’s largest and fastest-growing TV streaming distribution platform. Roku connects users to streaming content, enables content publishers to build and monetize large audiences and provides advertisers with unique capabilities to engage customers.

Nielsen Holdings plc (NYSE: NLSN) is a global measurement and data analytics company that provides the most complete and trusted view available of consumers and markets worldwide. 

Matthew Syrkin (Picture) led the HHR team, with key assistance from Michael Traube, Avner Bengera and David Adler, and specialist support from Alan Kravitz, Rita Haeusler, Erin DeCecchis, Justin Cohen, Patrick Hagerty, Richard Koehl, Benjamin Britz, Robby Naoufal and Andrew Herman.

Involved fees earner: David Adler – Hughes Hubbard & Reed; Avner Bengera – Hughes Hubbard & Reed; Benjamin Britz – Hughes Hubbard & Reed; Justin Cohen – Hughes Hubbard & Reed; Erin DeCecchis – Hughes Hubbard & Reed; Rita Haeusler – Hughes Hubbard & Reed; Patrick Hagerty – Hughes Hubbard & Reed; Andrew Herman – Hughes Hubbard & Reed; Richard Koehl – Hughes Hubbard & Reed; Alan Kravitz – Hughes Hubbard & Reed; Robby Naoufal – Hughes Hubbard & Reed; Matthew Syrkin – Hughes Hubbard & Reed; Michael Traube – Hughes Hubbard & Reed;

Law Firms: Hughes Hubbard & Reed;

Clients: Roku Inc.;

Author: Martina Bellini