Hogan Lovells advised Roku on the deal.
Roku, Inc. (Roku) acquired TOH Intermediate Holdings LLC, owner of “This Old House”, America’s No.1 TV home improvement show.
Roku’s acquisition of the “This Old House” business is inclusive of its global distribution rights and all of its subsidiary brands, including the “This Old House” and “Ask This Old House” TV programs, the show libraries, all digital assets, and the television production studio. “This Old House” and “Ask This Old House” were the two top-rated home improvement programs in the U.S. in 2020, according to Nielsen data, and have earned a total of 19 Emmy Awards and 102 nominations.
The executive team of “This Old House” will join Roku, including CEO Dan Suratt and the team behind the shows will continue creating the content that fans love. Financial terms of the acquisition were not disclosed.
This announcement follows a year of robust growth for The Roku Channel, which more than doubled streaming hours and audience, reaching homes with an estimated 63 million people in the fourth quarter of 2020.
This continued growing scale has enabled more creative and expansive sourcing strategies for cost-effective content that is well-suited to an AVOD (advertising-supported video on demand) business model. The acquisition of “This Old House” complements The Roku Channel’s primary content strategy of more than 175 licensing and distribution agreements.
A Hogan Lovells team advising Roku was led by Global Head of Sports and M&A partner Matthew Eisler (Picture – Denver and New York), tax partner Mark Weinstein (New York), M&A (entertainment) partner Sheri Jeffrey (Los Angeles), IPMT partner David London (Denver), M&A senior associate Annie Kang (New York), M&A associates Samantha Seiden (Los Angeles), William Nunn (Denver) and Christiana Zgourides (Denver), IPMT associate Christian Kerr (Denver), employment partner Michael DeLarco (New York), employment associate Maria Benvenuto (New York), employee benefits & executive compensation partner Carin Carithers (Washington, D.C.), associate Nirupa Persaud (New York), M&A partner Russell Hedman (Denver), M&A senior counsel Jay Dougherty (Los Angeles), M&A senior counsel Niki Frangos Tuttle (Denver), real estate partner Lea Ann Fowler (Denver), and real estate senior associate Ted Brown (Denver).
Involved fees earner: Maria Benvenuto – Hogan Lovells; Theodore Brown – Hogan Lovells; Carin Carithers – Hogan Lovells; Michael DeLarco – Hogan Lovells; Jay Dougherty – Hogan Lovells; Matthew Eisler – Hogan Lovells; Lea Ann Fowler – Hogan Lovells; Russell Hedman – Hogan Lovells; Sheri Jeffrey – Hogan Lovells; Annie Kang – Hogan Lovells; Christian Kerr – Hogan Lovells; David London – Hogan Lovells; William Nunn – Hogan Lovells; Nirupa Persaud – Hogan Lovells; Samantha Seiden – Hogan Lovells; Niki Tuttle – Hogan Lovells; Mark Weinstein – Hogan Lovells; Christiana Fell – Hogan Lovells;
Law Firms: Hogan Lovells;
Clients: Roku Inc.;