Riverside Company’s acquisition of Eirene, Inc., a provider of a cloud-based SaaS software for dental practices


The Riverside Company has bolstered its ProSites platform with the addition of Eirene, Inc. (dba PracticeMojo), a provider of a cloud-based SaaS software for dental practices. No financial terms were disclosed.

ProSites offers custom website design, search engine marketing, social media management, and pay-per-click solutions to over 14,000 dental, medical and professional practices.

PracticeMojo’s software allows for two-way HIPAA compliant and secure patient communication. Its services include automated text and email appointment reminders and confirmations, online reputation management, and electronic/print marketing services.

PracticeMojo is quick and affordable to install and use, and integrates with most practice management software, making it a compelling choice.

Riverside continues to strengthen ProSites’ position in professional service software, and is actively seeking add-ons. Riverside has deep experience with software companies, having completed more than 80 deals in the space.

Jones Day has advised The Riverside Company in its acquisition of Eirene, Inc. with a team led by partner Joseph Hatina.

Involved fees earner: Joseph Hatina – Jones Day;

Law Firms: Jones Day;

Clients: Riverside Company;

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Author: Ambrogio Visconti