Jones Day has advised The Riverside Company in its acquisition of Bright & Beautiful (B&B). B&B is a franchisor of housekeeping and cleaning services for residential customers in the UK.
B&B is the ninth add-on acquisition Riverside has completed for Dwyer Group since its 2014 investment, and the 15th overall franchising concept offered by Dwyer, which is among the world’s largest franchising companies of service brands.
B&B has 50 franchisees with considerable room for expansion. It backs its franchisees with training and marketing. Typical customers are busy families who cannot find time for household chores. B&B’s offerings include floor cleaning, laundry, ironing, window cleaning and other common household tasks. B&B offers weekly or biweekly plans.
Dwyer Group, based in Waco, Texas, is a holding company of 15 franchise businesses, each selling and supporting a different franchise under the following service marks: Aire Serv®, Glass Doctor®, The Grounds Guys®, Five Star Painting®, Molly Maid®, Mr. Appliance®, Mr. Electric®, Mr. Handyman®, Mr. Rooter® (Drain Doctor® in the UK), ProTect Painters®, Rainbow International®, Locatec®, Bright & Beautiful® and Window Genie®. Collectively, these independent franchise concepts offer customers worldwide a broad base of residential and commercial services.
Jones Day has advised The Riverside Company on the deal with a team led by Patrick Stafford.
Involved fees earner: Patrick Stafford – Jones Day;
Law Firms: Jones Day;
Clients: Riverside Company;