Red River West And Blisce’s Investment In Brut


Baker McKenzie advised the private equity funds Red River West and Blisce in the framework of their investment in the capital of Brut SAS, a French digital media company that specialises in video content.

The funding was led by Red River West and Blisce, with the participation of the historical investors, including Bpifrance, Cassius and Next World.

This operation, representing around USD 40 million, should enable Brut, which generates half of its audience via Facebook, to develop its activity in the United States, by recruiting ten or so people to set up a sales team dedicated to this strategic market.

The Baker McKenzie team advising Red River West and Blisce was composed by Helene Parent (Picture), senior associate, and Madalina-Georgiana Asandului, associate, as well as Matthieu Grollemund, partner.

Involved fees earner: Madalina-Georgiana Asandului – Baker McKenzie; Matthieu Grollemund – Baker McKenzie; Hélène Parent – Baker McKenzie;

Law Firms: Baker McKenzie;

Clients: Blisce; Red River West SAS;