RealSelf’s $40 Million Round Funding


Cooley advised RealSelf, Inc., on its first financing round in 10 years – $40 million, led by Elephant, a venture capital firm headed by Warby Parker co-founder Andy Hunt, who will join RealSelf’s board of directors.

RealSelf, Inc., the world’s largest online aesthetics marketplace to learn about cosmetic treatments and connect with doctors and other clinicians, today announced it has raised $40 million in its first financing round since 2008. This brings the company’s total capital raised since it was founded in 2006 to $42 million.

The round was led by Elephant, a venture capital firm focused on the consumer internet, mobile and enterprise software markets, with participation from funds managed by one of the world’s leading investment management firms. Andy Hunt, Elephant co-founder, who also co-founded Warby Parker in 2010, will join the RealSelf board of directors. Hunt follows the recent appointment of Barney Harford, chief operating officer of Uber and former CEO of Orbitz. The board also includes RealSelf founder and CEO Tom Seery; Christine Petersen, CEO of TimeOut Digital; Rich Barton, founder of Expedia, Zillow and Glassdoor; Mike Slade, former Apple executive and co-founder of Second Avenue Partners.


RealSelf is the largest online marketplace for people to learn and share experiences about elective cosmetic procedures and connect with the right providers. Offering millions of photos and medical expert answers, nearly 10 million people visit RealSelf each month to find out which treatments and providers live up to their promise of being “Worth It.” From simple skincare to highly considered cosmetic surgery, RealSelf makes it easy to discover what’s possible and find the right professional.

Cooley advised with a team including Jon Gavenman (Picture), Sally Kay, Nicole Orders, Sepideh Mousakhani, Allison Peth and Alla Kagan.

Involved fees earner: Jon Gavenman – Cooley LLP; Sally Kay – Cooley LLP; Nicole Orders – Cooley LLP; Sepideh Mousakhani – Cooley LLP; Allison Peth – Cooley LLP;

Law Firms: Cooley LLP;

Clients: RealSelf Inc.;

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Author: Ambrogio Visconti