Pure Radiance’s Consumer Fraud Act Class Action

Olshan Frome Wolosky LLP achieved a full dismissal with prejudice of a Consumer Fraud Act class action suit on behalf of Pure Radiance.

The suit was dismissed because the lawyer-plaintiff, Harold Hoffman, claimed that the purchased nutritional product did not perform as advertised. The lawyer-plaintiff asserted that the advertising for the consumer product made claims that were not substantiated by research, but in a first-of-its-kind state court decision, the court ruled that sort of claim is reserved for the attorney general, not a private plaintiff. The Court further ruled that the lawsuit failed to allege sufficient facts to state a claim under New Jersey’s Consumer Fraud Act. 

Pure Radiance is a distributor/manufacturer of wellness products.

Olshan represented Pure Radiance with partner Scott Shaffer (Picture).

Involved fees earner: Scott Shaffer – Olshan Frome Wolosky LLP;

Law Firms: Olshan Frome Wolosky LLP;

Clients: Pure Radiance;

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Author: Martina Bellini