Psykhe Ltd’s £1.7 Million Seed Financing

Goodwin Procter LLP advised Psykhe Ltd on the deal.

Psykhe Ltd announced the completion of its £1.7m seed financing. Psykhe is an e-commerce startup that uses AI and psychology to make product recommendations based both on the user’s personality profile and the ‘personality’ of the products.

The investors included Carmen Busquets – the largest founding investor in Net-a-Porter; SLS Journey – the new investment arm of the MadaLuxe Group, the North American distributor of luxury fashion; John Skipper – DAZN Chairman and former Co-chairman of Disney Media Networks and President of ESPN; and Lara Vanjak – Chief Operating Officer at Aser Ventures, formerly at MP & Silva and FC Inter-Milan.

The Goodwin team consisted of Sophie McGrath (Picture), Elizabeth Rhodes, and Perdi Edge-Partington.

Involved fees earner: Perdita Edge-Partington – Goodwin Procter; Sophie McGrath – Goodwin Procter; Elizabeth Rhodes – Goodwin Procter;

Law Firms: Goodwin Procter;

Clients: Psykhe Ltd;