Promus Equity Partners’ Acquisition of Quest Products, LLC


Capstone Headwaters advised Quest Products in the transaction, while Hinshaw & Culbertson provided legal representation. Reinhart Boerner Van Deuren provided legal counsel to Promus. Choate represented Avante Mezzanine Partners in its subordinated debt and equity investment to support the acquisition of Quest Products, LLC

Promus Equity Partners completed a majority equity investment in Quest Products LLC alongside Quest’s management team. In conjunction with the acquisition, Quest acquired Clinere Products, LLC, and its line of leading consumer ear-cleaning products.

Based in Pleasant Prairie, Wisc., Quest provides branded consumer packaged goods and e-commerce services. It owns or controls four leading brands and multiple new, emerging products in the over-the-counter health care space. Mike Brennan, Mark McGreevy, Mark Milliman and Don Ryan lead Quest.

Avante Mezzanine Partners provided mezzanine debt and participated in the equity investment, while MB Financial provided a senior credit facility.

Terms of the investment were not disclosed.

Promus Equity Partners is a private equity firm affiliated with Promus Holdings, a Chicago-based multi-family office. Promus targets healthy lower-middle-market companies with a strong value proposition and outstanding growth prospects. Promus team members are proven investors with wide-ranging experience over numerous economic cycles in a variety of industries.

Avante Mezzanine, Inc. is a private equity investment firm specializing in mezzanine, unitranche/one-stop debt, subordinated debt, management buyouts, junior capital, PIPEs, private equity sponsored buyouts, growth capital, strategic acquisitions, leveraged recapitalizations, refinancing, later stage and lower middle market investments. The firm, led by Jeri J. Harman and Stephen E. Adamson, is based in Los Angeles (CA).

Choate advised with a team including Andrew J. Hickey (Picture), Melissa D. Waite and Melissa W. Gaied.

Involved fees earner: Andrew Hickey – Choate; Melissa Waite – Choate; Melissa Gaied – Choate;

Law Firms: Choate;

Clients: Avante Mezzanine, Inc.;

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Author: Ambrogio Visconti