Procter & Gamble’s Acquisition Billie


Fenwick & West represented Billie Inc. in the transaction. Jones Day advised The Procter & Gamble Company.

The combination of brands, talent and expertise will strengthen P&G’s Grooming business and accelerate growth for Billie, as well as fuel the development of additional products designed for the specific needs of women.

Billie is a subscription-based, digitally native brand focused on providing women with quality shaving supplies and premium body care products. Their current product portfolio includes razors, shaving cream, body wash and body lotion.

P&G serves consumers around the world with one of the strongest portfolios of trusted, quality, leadership brands.

The Fenwick transaction team was led by Fenwick corporate partners Evan Bienstock (Picture) and Ethan Skerry and associates David Frydman, Larry Suh and Adrian Parlow; executive compensation and employee benefits partner Matthew Cantor and associate Corinne Nhaissi; trademark partner Connie Ellerbach and associate Sabrina Shyn; intellectual property and technology transactions partner Jonathan Millard, associate Julia Chung and foreign attorney Lise Berichel; and tax partner William Skinner and associate Ora Grinberg.

The Jones Day team was led by Peter Izanec, Craig Waldman and Aimee Defilippo.

Involved fees earner: Lise Berichel – Fenwick & West LLP; Evan Bienstock – Fenwick & West LLP; Matthew Cantor – Fenwick & West LLP; Julia Chung – Fenwick & West LLP; Connie Ellerbach – Fenwick & West LLP; David Frydman – Fenwick & West LLP; Ora Grinberg – Fenwick & West LLP; Jonathan Millard – Fenwick & West LLP; Corinne Nhaissi – Fenwick & West LLP; Adrian Parlow – Fenwick & West LLP; Sabrina Shyn – Fenwick & West LLP; Ethan Skerry – Fenwick & West LLP; William Skinner – Fenwick & West LLP; Larry Suh – Fenwick & West LLP; Aimee DeFilippo – Jones Day; Peter Izanec – Jones Day; Craig Waldman – Jones Day;

Law Firms: Fenwick & West LLP; Jones Day;

Clients: Billie Inc.; Procter & Gamble Co;

Author: Ambrogio Visconti