PLBY Group’s Acquisition of Dream

Skadden, Arps, Slate, Meagher & Flom represented PLBY Group in the transaction.

PLBY Group, Inc. announced its definitive agreement to acquire Dream, a social content platform that provides creators with tools to interact directly with their fans. The platform and its development team will serve as the technology foundation for the launch of Playboy’s new curated and creator-led site, CENTERFOLD.

PLBY Group connects consumers around the world with products, services, and experiences to help them look good, feel good, and have fun. PLBY Group serves consumers in four major categories: Sexual Wellness, Style & Apparel, Gaming & Lifestyle, and Beauty & Grooming. 

PLBY Group has signed a definitive agreement to acquire 100% of the equity of the company which owns Dream, for a purchase price of up to approximately $30 million to be paid primarily in PLBY Group stock. The transaction is expected to close in the fourth quarter of 2021.

The Skadden team included M&A partners Andy Garelick (Picture; Los Angeles) and Jeffrey Cohen (Los Angeles), and counsel Nicole Howell (Los Angeles); Capital Markets partner Michelle Gasaway (Los Angeles); Executive Compensation and Benefits partner Joseph Yaffe (Palo Alto/Los Angeles); Tax partner Nathan Giesselman (Palo Alto); and Intellectual Property and Technology partner Ken Kumayama (Palo Alto).

Involved fees earner: Jeffrey Cohen – Skadden Arps Slate Meager & Flom; Andrew Garelick – Skadden Arps Slate Meager & Flom; Michelle Gasaway – Skadden Arps Slate Meager & Flom; Nathan Giesselman – Skadden Arps Slate Meager & Flom; Nicole Howell – Skadden Arps Slate Meager & Flom; Ken Kumayama – Skadden Arps Slate Meager & Flom; Joseph Yaffe – Skadden Arps Slate Meager & Flom;

Law Firms: Skadden Arps Slate Meager & Flom;

Clients: PLBY Group;