Playa Hotels & Resorts N.V.’s business combination with Sagicor Group Jamaica Limited


Greenberg Traurig has advised Playa Hotels & Resorts N.V. (NASDAQ: PLYA), in the negotiations of its definitive agreement for a business combination with Sagicor Group Jamaica Limited in which Sagicor will contribute to Playa a portfolio of five all-inclusive resorts and two adjacent oceanfront developable land sites located on the desirable North Coast of Jamaica.

The portfolio includes four existing resorts, including the 489-room Hilton Rose Hall, the 268-room Jewel Runaway Bay, the 250-room Jewel Dunn’s River, and the 225-room Jewel Paradise Cove. It also includes an 88-room hotel tower and spa, two developable land sites with a potential density of up to 700 rooms, and a hotel management contract for the Jewel Grande Palmyra. The existing assets are currently managed by an external third-party operator and upon closing of the transaction, Playa will be able to immediately internalize and self-manage the assets.

In exchange, Sagicor will receive 20 million shares of PLYA common stock and $100 million in cash. In addition, Playa has agreed to nominate two Sagicor appointees for election to Playa’s Board of Directors in connection with the consummation of the transaction.

Playa Hotels & Resorts is a leading owner, operator and developer of all-inclusive resorts in prime beachfront locations in popular vacation destinations in Mexico and the Caribbean. The company currently owns and operates the Hyatt Zilara Rose Hall and Hyatt Ziva Rose Hall in Jamaica. This new business combination with Sagicor will make Playa one of the largest resort owners and operators in Jamaica – both in the total number of rooms and number of brands under management.

Greenberg Traurig represented Playa Hotels & Resorts N.V. on the deal with a team led by Miami Shareholders Steve Bassin (picture), alongside Seth J. Entin and Associate Bryan D. Saul.

Involved fees earner: Steve Bassin – Greenberg Traurig; Bryan Saul – Greenberg Traurig; Seth Entin – Greenberg Traurig;

Law Firms: Greenberg Traurig;

Clients: Playa Hotels & Resorts B.V.;

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Author: Ambrogio Visconti