Keystone Law has advised Wild Nutrition on the deal. Womble Bond Dickinson advised Piper.
Founded in 2013 by Henrietta and Charlie Norton, Wild Nutrition is an online natural health supplements brand that has disrupted the UK’s £20bn health and wellness market. The company’s core Food-Grown® approach to formulation is a unique way of delivering efficacy while remaining completely natural, sustainable and ethical. In addition to its own online offering, Wild Nutrition’s products are sold in premium high-street retailers such as Selfridges, Harrods, Wholefoods, and Planet Organic.
The Keystone team was led by corporate lawyer Simon Holden (Picture), who has a longstanding relationship with Wild Nutrition.
The WBD team representing Piper was led by the firm’s Bristol corporate practice with partner Simon Hewes, managing associate Sammy Hill and solicitor Jo Norris advising on the transaction.