Pinova Capital’s Acquisition of Majority Stake in adzLocal

Luther advised the shareholders of adzLocal.

The shareholders of adzLocal are selling Germany’s leading marketing-as-a-service provider to the private equity investor Pinova Capital.

adzLocal is a leading online marketing company for medium-sized businesses in Germany. The company has grown strongly over the past twelve years. It is highly profitable and serves more than 2,000 customers. The shareholders have completed the exit and sold the company. Founder Dietrich Wedegärtner, the investors and the management have reinvested in the company in the course of the transaction.

Pinova Capital is an independent private equity firm that invests in high-growth technology companies in German-speaking countries. Pinova Capital focuses on medium-sized businesses that generate sales of between EUR 10 million and EUR 75 million in the industrial technology and information technology sectors and are characterised by significant growth potential, sustainable competitive advantages and a strong market position in their respective niches.

The Luther team included Dr Jörgen Tielmann (Picture – Partner, Lead), Dr Joachim Heinemann (Senior Associate), Dr Johannes Knop (Senior Associate), Martina Ziffels (Counsel), Dr Kay Oelschlaegel (Partner) and Dr Christian Rabe (Senior Associate).

Involved fees earner: Joachim Heinemann – Luther Rechtsanwaltsgesellschaft mbH; Johannes Knop – Luther Rechtsanwaltsgesellschaft mbH; Kay Oelschlägel – Luther Rechtsanwaltsgesellschaft mbH; Christian Rabe – Luther Rechtsanwaltsgesellschaft mbH; Jörgen Tielmann – Luther Rechtsanwaltsgesellschaft mbH; Martina Ziffels – Luther Rechtsanwaltsgesellschaft mbH;

Law Firms: Luther Rechtsanwaltsgesellschaft mbH;

Clients: adzLocal GmbH;

Author: Federica Tiefenthaler