Permira’s Investment in CommentSold

Fried Frank acted as counsel to Permira in the transaction, while Lowenstein Sandler acted as legal advisor to CommentSold.

Permira completed its strategic investment in CommentSold, a digital commerce solution that enables companies to grow through live and social selling.

CommentSold operates at the forefront of the live selling market, which is helping democratize e-commerce in line with the growing consumption of live media. It serves as an enabler of the creator economy and supports merchants’ scaling ambitions, enabling live and social selling across multiple shopping platforms and channels.

Permira is a global private equity firm which scales tech-enabled businesses. Founded in 1985, the firm advises funds with a total committed capital of approximately €44 billion.

Evercore acted as exclusive financial advisor to CommentSold.

The Fried Frank team was led by corporate partners Brian T. Mangino (Picture) and Andrea Gede-Lange, and included executive compensation & ERISA partner Jason R. Ertel; intellectual property and technology partner Amir R. Ghavi; tax partner Alan S. Kaden; corporate associates Michelle Lotfalla, R. Kirkie Maswoswe, Taylor M. McGraw, and Anjali Vohra; antitrust and competition associate Nathaniel A. Bronstein; executive compensation & ERISA associate Matthew Rutchik; intellectual property and technology associate Justin P. Charles; litigation associate Jessica M. Choi; and tax associate Shane C. Hoffmann.

Involved fees earner: Nathaniel Bronstein – Fried Frank Harris Shriver & Jacobson; Justin Charles – Fried Frank Harris Shriver & Jacobson; Jessica Choi – Fried Frank Harris Shriver & Jacobson; Jason Ertel – Fried Frank Harris Shriver & Jacobson; Andrea Gede-Lange – Fried Frank Harris Shriver & Jacobson; Amir Ghavi – Fried Frank Harris Shriver & Jacobson; Shane Hoffmann – Fried Frank Harris Shriver & Jacobson; Alan Kaden – Fried Frank Harris Shriver & Jacobson; Michelle Lotfalla – Fried Frank Harris Shriver & Jacobson; Brian Mangino – Fried Frank Harris Shriver & Jacobson; Kirkie Maswoswe – Fried Frank Harris Shriver & Jacobson; Taylor McGraw – Fried Frank Harris Shriver & Jacobson; Matthew Rutchik – Fried Frank Harris Shriver & Jacobson; Anjali Vohra – Fried Frank Harris Shriver & Jacobson;

Law Firms: Fried Frank Harris Shriver & Jacobson;

Clients: Permira;

Author: Martina Bellini