PJT Partners LP acted as exclusive financial advisor to DAZN and Perform. Freshfields Bruckhaus Deringer LLP and Debevoise & Plimpton acted as legal advisors to DAZN and Perform. Morgan Stanley & Co. LLC acted as exclusive financial advisor to Vista and STATS. Kirkland & Ellis acted as legal advisors to Vista and STATS.
STATS LLC (“STATS”), the revolutionary leader in sports AI, finalized its combination with Perform, the complete global sports content company. The transaction was enabled by an investment from Vista Equity Partners (“Vista”), a leading investment firm focused on enterprise software, data, and technology-enabled businesses. DAZN Group, Perform’s owner, will receive a combination of cash and a significant minority stake in the newly formed company
Together US-based STATS and European-based Perform will combine STATS’ world-class expertise in artificial intelligence with both companies’ rich historical archives, creating a treasure trove of sports data primed to be unlocked by AI. Pairing the deepest, most granular data with leading AI solutions will accelerate innovation by generating machine learning predictions to improve team performance and player evaluation, automating natural language insights to enrich storytelling for broadcasters and sports technology, and forming new data to provide sportsbooks with boundless player props and precise projections of sports outcomes. These innovations will be the foundation of the future strategy of the new entity, extending across all of STATS and Perform, including Opta, RunningBall and Watch&Bet, allowing rights-holders, leagues, media, and gaming partners to derive the most value and develop the richest experiences for billions of fans.
The transaction is expected to close in the second half of 2019 and is subject to customary closing conditions and regulatory approvals.
ebevoise & Plimpton LLP has provided antitrust and competition advice to Perform with Timothy McIver (Picture), Daniel M. Abuhoff, Kyra K. Bromley and Anne-Mette Heemsoth.
Law Firms: Debevoise & Plimpton;