Optimizely’s Acquisition of Zaius

Wilmer Cutler Pickering Hale and Dorr LLP advised Zaius on the deal.

Optimizely (formerly Episerver), a leading provider of digital experience platform solutions, announced it has acquired Zaius, a customer data platform (CDP), bringing the context of the customer to the experience creation and optimization process of digital experiences.

The WilmerHale team representing Zaius was led by Mick Bain (Picture), Adam Freiman, Mark Nylen and Lauren Roberts, and included Kirk Nahra, Amy Null, Julie Hogan Rodgers, Ariel Soiffer, Kim Wethly, Andrew Stauber, Ben Kelsey and Gavin Tullis.


Involved fees earner: Mick Bain – WilmerHale; Adam Freiman – WilmerHale; Julie Hogan Rodgers – WilmerHale; Benjamin Kelsey – WilmerHale; Kirk Nahra – WilmerHale; Amy Null – WilmerHale; Mark Nylen – WilmerHale; Lauren Roberts – WilmerHale; Ariel Soiffer – WilmerHale; Andrew Stauber – WilmerHale; Kimberly Wethly – WilmerHale;

Law Firms: WilmerHale;

Clients: Zaius;

Author: Martina Bellini