Optimizely’s $50 Million Series D Financing

Fenwick & West represented Optimizely in the transaction.

Optimizely is a platform that offers tools for A/B testing and personalization on the web and in mobile apps.

The funding, led by Goldman Sachs Private Capital Investing, also included Accenture Ventures.

This brings the company’s total funding to US$200 million.

With this new investment, Optimizely will work to deliver high-value services along with its best in class software platform.

The Fenwick transaction team was led by corporate lawyers Dawn Belt (Picture), Lara Foster, Yael Perl, Noah Johnson and Han Ko.

Involved fees earner: Dawn Belt – Fenwick & West LLP; Lara Foster – Fenwick & West LLP; Noah Johnson – Fenwick & West LLP; Han Ko – Fenwick & West LLP; Yael Li-Ran Perl – Fenwick & West LLP;

Law Firms: Fenwick & West LLP;

Clients: Optimizely, Inc.;

Author: Ambrogio Visconti