Ontex Group’s $300 Million Acquisition of Hypermarcas S.A.


Cleary Gottlieb Steen & Hamilton, BMA – Barbosa, Müssnich, Aragão and Souza, Cescon, Barrieu & Flesch have advised on the deal

Ontex Group NV (Euronext Brussels: ONTEX) announced today that it has entered into an agreement to acquire the personal hygiene business of Hypermarcas S.A. (hereafter “HM personal hygiene”) for an enterprise value of R$1 billion (€286 million)

The acquisition of HM personal hygiene supports the Ontex strategy by extending our market position in the Americas to Brazil, increasing sales from Ontex-owned brands, and accessing a fast growing market for adult incontinence.

Over the past twelve months, HM personal hygiene has generated revenue2 of approximately R$1.2 billion (€343 million1) in the growing babycare and adult incontinence categories in Brazil, with a portfolio of strong local brands including: PomPom, Cremer, Sapeka, BigFral and AdultMax.

Cleary Gottlieb Steen & Hamilton has advised Ontex Group NV with Juan Giráldez (Picture) Laurent Legein, Daniela Ríos, Marijke Spooren, Charlotte Vanden and Jim Corsiglia.

BMA – Barbosa, Müssnich, Aragão has advised Ontex Group NV with Cristiane Mamprin, João Cavinatto, Monique Mavignier, Paulo Cezar Aragão and Paulo Marcelo de Oliveira Bento.

Souza, Cescon, Barrieu & Flesch Advogados has advised Hypermarcas S.A. with Ana Carolina Passos, Marcos Flesch, Isabel Trigueros, Fernando Xavier and Thalita Igarashi.

Jones Day is advising Hypermarcas SA in the sale of its personal hygiene business to Belgium’s Ontex Group with a team led by Renato Antonini.

Involved fees earner: Ana Carolina Castro Reis Passos – Souza, Cescon, Barrieu e Flesch; Marcos Rafael Flesch – Souza, Cescon, Barrieu e Flesch; Isabel Neves de Trigueros – Souza, Cescon, Barrieu e Flesch; Fernando Pinto Xavier Filho – Souza, Cescon, Barrieu e Flesch; Thalita Igarashi – Souza, Cescon, Barrieu e Flesch; Cristiane Mamprin de Castro Guerra – Barbosa, Müssnich & Aragào; Monique Mavignier – Barbosa, Müssnich & Aragào; Paulo Cezar Aragão – Barbosa, Müssnich & Aragào; João Paulo Cavinatto – Barbosa, Müssnich & Aragào; Paulo Marcelo de Oliveira Bento – Barbosa, Müssnich & Aragào; Renato Antonini – Jones Day; Juan Giráldez – Cleary Gottlieb Steen & Hamilton; Laurent Legein – Cleary Gottlieb Steen & Hamilton; Daniela Rios – Cleary Gottlieb Steen & Hamilton; Marijke Spooren – Cleary Gottlieb Steen & Hamilton; Charlotte Vanden Daele – Cleary Gottlieb Steen & Hamilton; James Corsiglia – Cleary Gottlieb Steen & Hamilton;

Law Firms: Souza, Cescon, Barrieu e Flesch; Barbosa, Müssnich & Aragào; Jones Day; Cleary Gottlieb Steen & Hamilton;

Clients: Ontex; Hypermarcas SA;