DLA Piper has advised digital advertising firm Ocean Outdoor on its approximately €51 million (£43.5 million) acquisitions of Interbest (Interbest) and Ngage Media (Ngage), two leading digital out-of-home (DOOH) companies operating across the Netherlands.
Interbest is the country’s biggest independent roadside operator with 88 digital and static OOH masts in prime locations on the busiest road and motorway networks. Its portfolio covers all the Dutch municipalities including the Randstad megalopolis of Amsterdam, Rotterdam, Utrecht and The Hague.
Ngage is a 100 percent pure play digital operator with 76 large full motion digital screens in 50 locations, also across the Randstad megalopolis.
The DLA Piper Corporate team was led by Leeds-based partner John Gallon (Picture). He was assisted by James Sampson (associate, Leeds), Laura Smit (advocaat, Amsterdam), Maxime Mullink (advocaat, Amsterdam), Manon den Boer (partner, Amsterdam), Jeremi Wilbie (associate, Amsterdam) and Suzanne Doogan (associate, Birmingham).
Involved fees earner: Manon den Boer – DLA Piper; Suzanne Doogan – DLA Piper; John Gallon – DLA Piper; Maxime Mullink – DLA Piper; James Sampson – DLA Piper; Laura Smit – DLA Piper; Jeremi Wilbie – DLA Piper;
Law Firms: DLA Piper;
Clients: Ocean Outdoor UK Limited;