Northstar Travel Group’s acquisition of Industry-Leading Sports, Events and Meetings Platforms from Schneider Publishing


Jones Day has advised Wasserstein & Co., L.P. In the acquisition by subsidiary Northstar Travel Group of the TEAMS Conference + Expo and Meetings Quest conferences, including Sports Travel and Association News, from Schneider Publishing.

Timothy Schneider, president and CEO of Schneider Publishing, joins Northstar Travel Group as founder and chairman of the company’s new Sports Division. The division will be an integral part of Northstar’s Meetings Group, which includes Meetings & Conventions, Successful Meetings, Meeting News and Incentive, and the Group’s integrated data, digital, and in-person event platforms.

TEAMS is the world’s leading conference and expo for the sports-event industry. Presented in association with the SportsTravel media brand, TEAMS ’17 will be held Oct. 30 – Nov. 2, 2017, in Orlando. Launched in 1998, TEAMS attracts more than 1,000 attendees including CEOs, executive directors and event managers from sports organizations as well as representatives from sports commissions and convention bureaus, corporate sponsors, event suppliers, and other hospitality industry opinion leaders. Now in its 19th year, TEAMS has defined the sports-event and appointment-based trade-show industries.

Included in Northstar’s acquisition of Schneider Publishing’s sports- and meetings-industry assets, the company has also acquired the rights to the Shamrock Shootout Golf Classic, the longest-running golf tournament in the hospitality industry, which has been recently named the exclusive golf tournament of the IMEX America trade show, which will be held Oct. 10–12, 2017, in Las Vegas.

Northstar is the owner of well-known brands including Travel Weekly, TravelAge West, Business Travel News, Successful Meetings, Meetings & Conventions, Travel Weekly China, Incentive, M&C China, and Web in Travel. The company produces more than 50 face-to-face events in 13 countries in retail travel, corporate travel, travel technology, and the meetings industry. In addition, Northstar owns Phocuswright, the leading research, business intelligence, and event producer serving the fastest growing segment of the travel industry, online travel distribution. Northstar is also the majority shareholder in Inntopia, the leading SaaS e-commerce software provider serving the mountain destination, activities, and specialty destination travel markets.

Jones Day has advised Wasserstein & Co., L.P. on the deal with a team led by Andrew Levine.

Involved fees earner: Andrew Levine – Jones Day;

Law Firms: Jones Day;

Clients: Wasserstein & Co.;

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Author: Ambrogio Visconti