North Equity’s Acquisition of Media Brands


Baker McKenzie advised North Equity LLC on the deal.

North Equity LLC completed the acquisition of media assets from Bonnier Corporation, which includes the digital and print businesses for the brands Popular Science, Field & Stream, Outdoor Life, Saveur, Popular Photography, Better You and Interesting Things.

The Baker McKenzie team included Nick Marchica (Picture), Pamela Church, Michelle Heisner, Matthew Andonian, Alysha Preston, Jayshree Narendran, Christopher Guldberg, Brandon Moseberry, Gary Hunt and Steven Schneider.

Involved fees earner: Matthew Andonian – Baker McKenzie; Pamela Church – Baker McKenzie; Christopher Guldberg – Baker McKenzie; Michelle Heisner – Baker McKenzie; Gary Hunt – Baker McKenzie; Nicholas Marchica – Baker McKenzie; Brandon Moseberry – Baker McKenzie; Jayshree Narendran – Baker McKenzie; Alysha Preston – Baker McKenzie; Steven Schneider – Baker McKenzie;

Law Firms: Baker McKenzie;

Clients: North Equity;

Author: Ambrogio Visconti