North Atlantic (NAOC)’s Anti-Counterfeiting Activities in China


Venable advised North Atlantic Operating Company on the activity

urning Point Brands, Inc. (NYSE:TPB), parent company of North Atlantic Operating Company (NAOC), the exclusive licensee of the iconic Zig-Zag® brand of cigarette papers in North America, along with attorneys at Venable LLP, announced that police from the city of Yiwu in Zhejiang Province in China have commenced a coordinated set of actions in multiple Chinese cities targeting what appears to be the country’s biggest networks supplying counterfeit cigarette paper products to the United States.

Police have disclosed that investigations, raids, and detentions have already taken place against manufacturing facilities, packaging suppliers, and trading companies in Yiwu and other cities. The police have discovered that the counterfeiters have been copying virtually every major international cigarette paper brand, including the Zig-Zag brand for the United States. The actions have been supported with information and other assistance from the Yiwu Tobacco Monopoly Bureau and the enforcement support team at Alibaba. It is expected that the police investigations will be completed by mid-2018, after which prosecutions may be brought against the key individuals behind the network. It is also expected that information identifying those companies and individuals in the United States purchasing counterfeit cigarette papers will be supplied.

North Atlantic Operating Company, Inc. operates as an importer and distributor of cigarette rolling papers. The company is based in New York, New York.

The Venable team advising North Atlantic included New York-based partner Marci Ballard (Picture), and associates Victoria Danta and Maria Sinatra. NAOC’s internal team is directed and lead by LeAnne Moore, Assistant General Counsel for NAOC.

Involved fees earner: Marcella Ballard – Venable LLP; Victoria Danta – Venable LLP; Maria Sinatra – Venable LLP;

Law Firms: Venable LLP;

Clients: North Atlantic Operating Company, Inc.;

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Author: Ambrogio Visconti